Last Updated: August 8, 2025
At VBU Consulting (vbuconsulting.com), your privacy is important to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our website and services.
Who we are
VBU Konsalting DOOEL Skopje, based in North Macedonia, operates this website (vbuconsulting.com) as a platform for software development consulting, thought leadership content, and user engagement through a blog and newsletter.
Our website address is: https://vbuconsulting.com.
What data do we collect
Through Our Contact Form
When you contact us using our form, we collect:
- First Name and Last Name
- Email Address
- Selected Service of Interest
- Your Message
This data is stored securely in our WordPress dashboard and email inbox for the purpose of communicating with you.
Through Our Subscription Form
When you subscribe to our newsletter, we collect:
- Your email address
We use this to send you relevant blog content or service updates.
Comments
When visitors leave comments on the site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Automatically collected data
We use third-party services that collect technical and usage data:
- Google Analytics (website analytics)
- Google Search Console (search performance)
- Microsoft Clarity (user behavior analytics)
These tools may automatically collect your:
- IP address
- Browser and device type
- Location (approximate)
- Pages visited, clicks, and time spent on the site
Cookies
We use cookies and similar technologies to:
- Analyze user behavior (Google Analytics, MS Clarity)
- Track affiliate link performance (Awin, Impact)
- Improve user experience and site performance
Some affiliate programs (such as Awin and Impact) may set cookies or use tracking pixels to track conversions if you click on affiliate links on our site. These cookies are managed by the respective affiliate networks and subject to their privacy policies.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
You may disable cookies via your browser settings. Please note that, in this case, some features on our website may not function correctly.
How we use your information
We use your data for the following purposes:
- To respond to your inquiries
- To send newsletters if you subscribed
- To analyze site performance and improve content
- To manage and optimize affiliate marketing links
- To ensure security and prevent spam
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
We do not sell or rent your personal data. However, we share data with third-party services that help us operate the site:
| Service | Purpose |
|---|---|
| Google Analytics | Site traffic analytics |
| Google Search Console | Search performance tracking |
| Microsoft Clarity | Heatmaps & session recordings |
| Fluent Forms | Form data collection |
| Awin, Impact (affiliate networks) | Track clicks/conversions via affiliate links |
These services may process or store data in accordance with their own privacy policies.
Visitor comments may be checked through an automated spam detection service.
International transfers
As some of the services we use operate internationally (e.g., Google, Microsoft, Awin, Impact), your data may be transferred and stored outside North Macedonia.
How long do we retain your data
Contact and subscription form data is stored indefinitely unless requested otherwise.
If you leave a comment, the comment and its metadata are retained indefinitely. This allows us to automatically recognize and approve any follow-up comments, rather than holding them in a moderation queue.
For users who register on our website (if any), we also store the personal information they provide in their user profiles. All users can see, edit, or delete their personal information at any time (except that they cannot change their username). Website administrators can also see and edit that information.
Analytics and affiliate tracking data retention are managed by the third-party services we use.
Your rights
You have the right to:
- Request deletion of your newsletter subscription
- Revoke your consent to receive emails
- Contact us to inquire about the personal data we hold about you
You can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
To exercise these rights, email: 📧 contactus@vbu.mk
Affiliate Disclaimer
This website contains affiliate links through programs such as Awin and Impact. Clicking on these links may result in a commission for us at no additional cost to you.
Affiliate networks may use tracking technologies to monitor link activity and conversion performance. We do not directly track this data, but we benefit from aggregated reports provided by those networks.
Learn more:
Contact us
For privacy-related questions, contact: 📧 contactus@vbu.mk
Changes to this policy
We reserve the right to update this Privacy Policy to reflect changes in technology, law, or our data practices. Please revisit this page periodically.